From 22^nd to 24^th September 2023, CULines convened its 2023 Business Strategy meeting in Hainan, along with team building activities. Key appointment holders together with the core department heads from our Shanghai headquarters, Singapore overseas headquarters, as well as various business units from mainland China, Taiwan, Singapore, Malaysia, Vietnam, Thailand,  and Middle East participated in both the meeting and activities.

Part.01

On 22^nd September 2023, CULines convened its 2023 Business Strategy conference at our Hainan headquarters in Haikou. During the meeting, the future development plans and core strategies are being formulated with an aligned  view further elevating the cohesiveness within the team. 

During the conference, Raymond Chen, Chairman of CULines, delivered a keynote report. He further defined the company's current and long-term strategies and goals, pointing out our future business direction, and inspired everyone with the historical story of the Red Army's Long March, urging them to stay true to their initial aspirations and keep their objectives in mind. Over the past three years, the company has made significant progress in areas such as service products, capacity, container fleet, network coverage, financial stability, and market branding, uplifting us to another higher level. In the face of an challenging market and business environment, we must be confident, stay resolute, and be wise in our actions, adopting a long-term perspective, proving ourselves through positive actions, achieving better results, and creating value add for our shareholders, customers, employees, and society.

Kevin Ding, our president, encouraged all team members to come together to implement our strategy well to enhance the company's future development. He emphasized the importance of building up from facts, by assessing the situation and pay attention to the constant changing internal and external environment. Starting from the problem faced, we need to analyze the root cause, and to propose appropriate measures. Also to focus on our core products, to optimize our capacity deployment, to improve our talent pool as well as operational processes, to strengthen our internal control and culture values; Starting from implementation, to define clearly our responsibilities and tasks, ensuring the team members to achieve the objectives, and promoting the integrated operational functions of both our international and local china teams; Basis from our values and culture, to recognize the value of our platform, to strengthen our self-drive, and growing together with the company.

Other members of the company's management team have also provided their opinions and insights on various aspects of the business, including product layout, network development, regional markets, capacity allocation, financial management, cash flow management, and internal control systems.

Representatives from various departments also shared their insights on topics such as service strategies, enhancing customer experience, improving workflow, strengthening cost management, team talent development, and digital transformation.

The conference also featured the participation and comments of our Senior Advisor, Tony Chow, who reviewed the cyclical nature of the shipping industry's history. He provided valuable advice on how to handle the industry cycle changes, especially during market downturns, to maintain a competitive advantage and achieve sustainable development.

Prior to this, on 21st September, CULines also held the 11th Board of Directors Meeting and the 3rd Shareholders' Meeting of 2023 in Hainan. Shareholders, the board of directors, and the management engaged in in-depth discussions on topics such as market environment, development strategies, operational strategies, and corporate governance, reaching unified resolutions and opinions.

Part.02

On the 23^rd, the company organized a unique team-building activity in Wanning, Hainan. Cadre members broke free from the constraints of the office and immersed themselves in nature's embrace. During the creek tracing activity, the team crossed clear streams, traversed rocks, and leaped through waves, experiencing the serenity and beauty of nature. This creek activity enhanced mutual understanding and teamwork spirit among the team members. In the clear water of the creek, everyone supported each other and worked together, showcasing the cohesion and unity of the CULines team.

Part.03

On  24^th September, the team visited Boao in Hainan, and explored the venues of the Boao Forum for Asia, Zero Carbon demonstration zone on Dongyu Island, and Cai Family Mansion, gaining a deep understanding of the concept of green development. During the visit, everyone experienced the atmosphere of an international forum setting and learned about a series of initiatives and measures implemented by Hainan in areas such as green transportation, green energy, and green initiatives, further inspiring the CULines team's enthusiasm and innovation in the ESG field.

Fear not the strong pass iron-clad on all sides!
The summit's now surmounted with big strides.
Let's gather our strength, launch again.
Carrying Yours Loyally!
However difficult it might seem; The Challenge will be overcome eventually.
Let’s gather our hearts and strength and embark on our new journey.
Carrying Yours Loyally!