On February 25, 2025, CULines successfully hosted the Global Agency Seminar 2025 in Dubai. The event brought together company management, representatives from headquarters, and agency partners, along with shipowners and collaborators from various regions, including Mainland China, Hong Kong, Taiwan, Vietnam, Thailand, Indonesia, India, Pakistan, the UAE, Saudi Arabia, Oman, Qatar, Yemen, Djibouti, Sudan, Egypt, and Turkey. This gathering served as a valuable platform for strengthening partnerships and fostering collaboration across global markets.

Strategic Vision 

Building Consensus

The seminar commenced with a keynote speech by Chairman Mr. Raymond Chen, who reflected on CULines' dynamic journey over recent years. He emphasized the company's breakthrough achievements in 2024, despite challenging market conditions, and shared insights into CULines' strategic vision for 2025, focusing on stronger global partnerships.Chairman Chen highlighted CULines' significant progress in the Middle East, Red Sea, and Eastern Mediterranean markets, attributing success to swift decision-making, efficient resource allocation, and precise operational strategies. These initiatives led to the development of market-leading services and a flexible adjustment mechanism, ensuring optimal regional market efficiency.

Looking ahead to 2025, CULines will integrate the wisdom from the East and innovative thinking from the West to accelerate its strategic expansion in India and West Asia. Under the “longhaul-driven, regional-interconnectivity” framework, the company aims to establish a comprehensive liner service network, optimize operational efficiency, and deepen collaboration with partners. This strategic shift will mark a transition from “market breakthrough” to “market strengthening”, solidifying CULines’ position as a key player in global shipping.

Route Deployment

Defining the Path

Teo Yew Ping, Vice President and Chief Trade Officer of CULines, along with the Network Planning Department, provided a comprehensive presentation on the detailed route deployment plan for 2025. The presentation covered topics such as service network optimization, capacity allocation, and performance targets. The development direction and operational goals were clearly defined with the global agency network to ensure the successful implementation of the company’s strategic initiatives.

Regional Insights

Unlocking Potential

During the seminar, business representatives from 25 regions and ports actively participated in in-depth discussions and exchanges on key industry topics. These included market trend analysis, regional market outlook, operational optimization, marketing enhancement, service upgrades, cross-regional collaboration, and the development of emerging markets.The insightful discussions provided valuable clarity on the strategic value and growth potential of CULines’ regional markets, reinforcing the company's commitment to systematic, ad nimble strategic decision-making. The collaborative exchange of ideas further contributed to the development of feasible action plans, ensuring a structured and forward-thinking approach to market expansion and service innovation.

Mr. Lars Solbø Christiansen, Senior Advisor of the company, provided feedback and guidance on the outcomes of the seminar. He highly commended the company’s professionalization and internationalization efforts in recent years, as well as its swift and mature decision-making in response to volatile market conditions. He encouraged business units to aim for full-load operations as a fundamental goal to ensure the effective implementation of the company’s strategic initiatives.

Recognizing Excellence

Honoring Collaboration

The seminar concluded with the 2024 Outstanding Agency Awards Ceremony, recognizing 19 agency companies across 15 categories for their achievements in areas such as cooperation, operation optimization, cargo optimization, market development, revenue growth, cost saving, and new market development . This marked a successful conclusion to 2024 and set the stage for a new chapter of collaboration in 2025.

In his concluding remarks, President Mr. Kevin Ding expressed gratitude for the outstanding performance of global agencies and business units over the past year. Under the clear strategic guidance established during this conference, he encouraged agency partners to align with the four main principles in 2025: Same Picture, Same Target, Same Page, and Same Speed, which means align on the strategic development blueprint,  achieve the 2025 performance goals together, share consistent and unified communication, act swiftly with synchronized steps. He called on everyone to work together, achieve win-win outcomes, and execute the strategic initiatives with precision and efficiency to write a new chapter of growth and success.

The Global Agency Seminar 2025 in Dubai strengthened the win-win philosophy and collaborative relationships between CULines and its global agency partners, accelerating the progress of strategic implementation. CULines remains committed to driving innovation and optimization in its liner service network to deliver superior services to its customers and partners.